The Internet is a great way to publicize your business, but be careful in choosing a Web address:

• Who Represents, a database of artists and agents, found itself with the URL whorepresents.com.
• Therapist Finder, a network for therapists, is at therapistfinder.com.
• Experts Exchange, a programmers’ site, is at expertsexchange.com.
• Pen Island, a seller of custom pens, is at penisland.net.

Amazingly, all four of these are still using these addresses. Maybe the novelty value brings in some customers.