The Internet is a great way to publicize your business, but be careful in choosing a Web address:
- Who Represents, a database of artists and agents, found itself with the URL whorepresents.com.
- Therapist Finder, a network for therapists, is at therapistfinder.com.
- Experts Exchange, a programmers’ site, is at expertsexchange.com.
- Pen Island, a seller of custom pens, is at penisland.net.
Amazingly, all four of these are still using these addresses. Maybe the novelty value brings in some customers.