In the early 1980s Doris Lessing published two novels under a pseudonym. “I wanted to highlight that whole dreadful process in book publishing that ‘nothing succeeds like success,'” she told the New York Times. “If the books had come out in my name, they would have sold a lot of copies and reviewers would have said, ‘Oh, Doris Lessing, how wonderful.'”
It appears her concerns were justified. Diary of a Good Neighbor was rejected by Lessing’s regular U.K. publisher as “not commercially viable”; another house said it was “too depressing to publish.” When it did appear and no one recognized her work, she wrote a second novel, If the Old Could, under the same pseudonym. Each book received promotion typical for a novel by an unknown author, garnered few reviews, and sold only a few thousand copies.
“Some of the so-called experts on my work, people who I know looked at the novels by Jane Somers, didn’t recognize it was me,” Lessing said. “And many of the readers’ reports to the publishers were very patronizing and very nasty. … What happens mostly is that an immense amount of space will be given to not very good books by established writers.”