Story magazine nearly foundered for a lack of Ws. The publishers, Whit Burnett and Martha Foley, lived on Majorca, and their Spanish printer’s character set could not accommodate their English prose.
They bought some supplementary Ws from a Madrid foundry, but the new type was distractingly sharp on the page. So the printer advised them to “make those new letters old.”
“We sandpapered those Ws,” wrote Foley, “we stamped on them, we hammered them and hurled them around to give them in an hour all the wear and tear the printer’s other type had endured for many years. We finally subdued them so that they lost most of their prominence. But I have been W-conscious ever since.”