For more than a century, the cover of the Saturday Evening Post claimed that it was “founded in A.D. 1728 by Benj. Franklin.”
This has never been true. Franklin died in 1790, and his Pennsylvania Gazette ceased publication in 1815. The Post did not appear until six years later, and it proclaimed itself “Founded, A.D. 1821” for the next 77 years, until publisher Cyrus H.K. Curtis acquired it in 1897.
Only then did the reference to Franklin appear — apparently based solely on the fact that the Post had been launched in the same building that had once housed Franklin’s newspaper.