In 1881, as the nation was mourning James Garfield’s assassination, the following advertisement appeared in 200 newspapers:

I have secured the authorized steel engravings of the late President Garfield, executed by the United States Government, approved by the President of the United States, by Congress and by every member of the President’s family as the most faithful of all portraits of the President. It was executed by the Government’s most expert steel engravers, and I will send a copy from the original plate, in full colors approved by the Government, postpaid, for one dollar each.

Each reader who sent in a dollar received the promised engraving — on a 5¢ postage stamp.