In one oft-repeated anecdote from the memoirs of Melville Stone, publisher of the Chicago Daily News in the 1870s, the News suspected that the Chicago Post and Mail, published by the McMullen brothers, was pirating its stories. The News retaliated by printing an account of a famine in Serbia, in which the local mayor was quoted as saying (ostensibly in Serbian) ‘Er us siht la Etsll iws nel lum cmeht.’ When the afternoon edition of the Post and Mail duly reproduced the quote, Stone ran to all the other Chicago papers to reveal the hoax: read backward, the supposed quote said ‘The McMullens will steal this sure.’ According to Stone, the Post and Mail never recovered from the embarrassment, and the Daily News was able to buy it for a pittance less than two years later.

— Stuart Banner, American Property: A History of How, Why, and What We Own, 2011

(Thanks, Keith.)