In 1972, Addison-Wesley published an ad for three textbooks on the back of The American Statistician magazine. The ad began with this line:

Y LUAEB H O DTYO AOOSGL

In Word Ways, David Silverman wrote, “Care to try and figure out the hidden message? Although the slogan doesn’t have the pizzazz of (say) ‘Let Esso put a tiger in your tank’, it does have the advantage of universality; it can equally well be applied to the sale of shoes, ships or sealing wax (or, for that matter, floor wax).”