When chemists at the University of California at Berkeley discovered elements 97 and 98, they named them berkelium and californium. The New Yorker suggested that the school showed “a surprising lack of public-relations foresight”: “Now it has lost forever the chance of immortalizing itself in the atomic tables with some such sequence as universitium (97), ofium (98), californium (99), berkelium (100).”

The discoverers sent back a reply: “By using these names first, we have forestalled the appalling possibility that after naming 97 and 98 ‘universitium’ and ‘ofium’, some New Yorker might follow with the discovery of 99 and 100 and apply the names ‘newium’ and ‘yorkium’.”

The magazine answered, “We are already at work in our office laboratories on ‘newium’ and ‘yorkium’. So far we just have the names.”