In 2013, Japanese refrigeration company Fukushima Industries introduced a new mascot, a happy winged egg:
“I fly around on my awesome wings, patrolling supermarket showcases and kitchen refrigerators. I can talk to vegetables, fruit, meat, and fish and can check on their health! I was born in a Fukushima refrigerator! I love eating and I’m full of curiosity. I think of myself as kind, with a strong sense of justice, but my friends say I’m a bit of a klutz. But I’m always working hard to make myself shine!”
Unfortunately the company named the character “Fukuppy,” a combination of Fukushima and the English word happy.
After the name began to make news in English-speaking countries, Fukushima issued an apology and withdrew it.